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This 5 day intensive is like a quick jolt of confidence, clarity and certainty in who you are and what you have to offer. 

This is for the personal brands who know their brilliance and wants to have an iconic social media presence without neglecting their value system. This week is a fast and hot re-expansion 🔥

This program is great if you're looking for concise clarity in what makes you an asset to your industry while developing the confidence to share that with your audience so they can pay you for it.

5 Days, 5 Calls, a whole new perspective on what makes you fabulous.

$888 USD 

Monthly retainer package to Infuse more sparkle, unapologetic brilliance and solid ethics into your business through individualized education and support. 

Focus on personal expression, confidence, intoxicating brand presence and ethical leadership skills. 

*Best option* for brands or business owners who want more individualized support and education on I.C.O.N.I.C Leadership skills, sustainable confidence or Social Media Consent. This retainer program can be applied to an individual, a team or in a corporate setting upon request.

This package comes in a 3 month, 6 month and 12 month option.

Support with this program can look like: 

  • 4 Optional calls per month (to be used as needed or desired)
  • Access to all programs and workshops during the contracted dates (or custom workshops for your team)
  • Support coaching on site for companies or on team calls.
  • Chat / Q&A support (for in-between calls)
  • Customized approach for the learning style of an individual, team or company.

If you have more in depth questions feel free to email me at

$1500 USD/month (3 month minimum)

Brittany's story (in her own words)

"The ICONIC intensive I did with Dani was just what I needed, when I needed it (as those things go). What our time together demonstrated to me is that I have the power to tune into my capacity and I have the tools to meet myself where I’m at. I have a whole new understanding of what the word ‘permission’ means to me. I have permission to give myself what I need and I am worthy of it doing it. I also give myself grace for where I am at in life and the pressure I feel to reach my goals in a certain time frame has lessened. I am a powerful woman with a gift to share with the world. Dani reminded me that the process of discover can be fun, I get to be creative in my biz and I get to use my strengths to my advantage!"

FUN FACT: Brittany is incredible at building communities that allow people to feel seen, heard, and understood!

Find the Women Of So Cal here! (An epic community created by Brittany!)


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"I had amazing session with Daniele it was fun packed funky high energy jam packed with loads of expert knowledge. I loved every DAM moment so excited with all breakthroughs. I would definitely recommend Dani, I will definitely be planning to work with her, Again she is true ROCK STAR"

High priestess Sevda Hussein 

Sevda does done for you spells & psychic services! You can find out more about Sevda by clicking here!


"I was like ‘what does iconic leadership mean to me’ - it means being the boldest-brightest-out-to-the-edges expressed version of myself that I used to look for and think “I wish I could be that” and then I was like “no I get to be that, I can be my own fairy god mother. Who gives me permission? I learned from you that it is ME. That’s what happened with you I finally got it”

Tia Delaney @Mizfro  

Founder of @Ohweshine_ and @youregolden_

Honouring the humans behind the brand & business ✨

Which means being the most vibrant version of your brand, without bypassing the things that make you a human being. We recognize the factors of privilege, lived experience, direct (and indirect) environment, and systemic influences that can influence how you view the value you bring to the table. Confidence is a muscle and we all hold different weight. That weight can look differently for each of us which is why I created this full luxury experience to deeply support you in every facet of your humanity. This program is customized to each individual by providing a collaborative and open space for to be the fullness of who you are. We work together to build a dynamic that fits your energy, your environment, and your unique expression while holding the standards of an I.C.O.N.I.C space.

ICONIC SPACES ARE BUILT ON:  Integrity, Communication, Ownership, Nuance, Intention and Consent!

Brooke's story (in her own words)

" I wasn't my true, genuine self. I was hidden in this little rock that I had to break through. I was scared, I had been wounded, and I had been hurt a lot. I missed goals over and over again. But I always knew I was unstoppable. It wasn't until I stepped into my calling that I was like, 'Holy cow, this is actually my reality before my eyes.' And I get to help all these other women make that their reality too. I know I'm here to do big things, but not just for me, it's for all of them. It's for the legacy I'm going to leave."

FUN FACT: We left this trip *pictured* with tattoos!! 👀


Who do you work with?

I specialize in working with personal brands, service providers and talent who are in the public eye or digital spotlight. This includes artists, educators, actors, small business owners, company leaders, social workers, financial advisors, health professionals, spiritual service providers, makers, as well as individuals looking to infuse these skills into their personal lives.  I have also supported teams through corporate contracts.

Is this a business coaching program?

Though this is not a business specific program.

I think of this program as more of a *change the way you lead in every room you enter* program. These skills of confidence, leadership and personal expression transcend your business to help you in many areas of your life.

Feel free to read through the stories of clients featured on this page to see how this program can benefit each individual in many different ways. I don't promise results as each individual has a different journey with this work and uses this knowledge in their own way.

How much is the ICONIC intensive?

♥ One time payment of $888 USD

How much is the 12 month private education program?

♥ One year investment: $18,000.00 USD

♥ Payment plan: $1500/month (minimum 3 months)


Maria's story (in her own words)

“I never thought it was that was a possibility but now it’s here, and I get to embrace my body and love me and realize I am more than it. You are so bomb, I cannot express that enough. Keep doing what you’re doing girl because you are helping people girl, you are saving lives, and tonight you saved mine. Thank you for being here and being who you are so fabulously, and giving us permission to do the same”

FUN FACT: Maria's energy is magnetic and kind, it's no wonder she is your fierce & passionate Empowerment Coach


Hey! I'm Dani! 

Here's a crash course in who I am and what you can expect from us working together.

I've been working as an educator and speaker for more than 10 years, for the last 6 years it has been with a focus on the skills of confidence, leadership, personal expression and social media presence.

I come from an extensive background in performance as an actor which is also where I got my BFA studying theatre and film (I bring a lot of this work to my perspective of branding and presence).

Some other things that add dimension to my skillset is my experience working with a large makeup brand as an artist/educator, in Arts education teaching kids process-based theatre AND working with mixed income housing projects. I blend the digital space with REAL LIFE leadership skills that you just don't see talked about on the internet through branding/marketing. Nuance, compassion and humanity always at the forefront.

I built my own frameworks to support the human behind the business: I.C.O.N.I.C leadership, Social Media Consent and Sustainable Confidence. I help you to utilize these skills to support your brand growth while having the strong foundation to navigate the ever-changing landscape of digital marketing.

In 2019 I self-published my book Get Off Your A$$ & Into Your Life with the help of Happful publishing.

Here's some basics of beliefs/values/approach you can take a peak at:




Erika's story (In her own words)

"I started working with Dani when I was already a multiple six-figure business owner. I felt like there was a huge disconnect (in my content and I) and I didn't know why. I was able to get a lot more raw and vulnerable. She is a brilliant strategic mind, she really knows what she's talking about from a business standpoint, but her true passion lies in voice and in working with her you can really see that. So if you're considering working with Dani, run, don't walk. You really won't regret it, even just spending an hour or two with her will be deeply and profoundly transformational."

Kudos with consent!

These incredible humans chose to keep their names or faces private but wanted to share these kind words with the world!

"I'v never felt so much peace, clarity so much and holy f*k its actually happening"

  • O.S, Previous Private Client 

"For the first time, my truest potential seems achievable instead of just 'someone else's life' - thank you!"

  • Private client

"I am proud of myself for speaking out, making connections and getting visible! That is one of the scariest steps of this journey but I am KILLING IT!"

  • Emily, Previous private client 

"Signed a 12K contract today! What! Is this real life? I cried so many happy tears today! Since our call I have been working my a** off to surrender and today I signed my biggest client to date! So f*king juiced! THANK YOU!!"

  • B.S Private intensive graduate

Ready to rock?!

Choose your adventure and I'll be waiting with a confetti cannon on the other end!

Caitlynne's story (in her own words)

“Daniele has such incredible, and empowering energy, you cant help but smile as she works with you. She has helped me grow immensely, she has been there for me in my ups and downs, and I sincerely look forward to chatting with her every week, because I know in her heart she is genuinely excited to hear about my successes. She works so hard for herself and her community, and I wouldn't ever hesitate to recommend her or use her over and over and over again. I feel limitless having worked with her, and I know she has helped me get ready to be the best, most bad ass business boss I can be! Thank you Daniele!”

FUN FACT: Caitlynne Medrek not only is the OWNER AND FOUNDER of YYC PRINCESS, but this powerhouse is also an incredible actor who you may recognize from Netflix hit show FARGO as well as Heartland.